Feature on BikePortland.org

Running the bike shop can be a time-consuming feat. This being said, we are excited when people show us love and support for the work that we do. Last week, bikeportland.org stopped in our shop and wrote us up. No, we didn’t have to go to the principal’s office, however Brandon, our manager, did get his mug shot taken:
Brandon Fite

Read the full article below:


Unlike in neighborhoods that ring Portland’s central city, where it sometimes feels like there’s a bike shop around every corner, there are very few bike shops east of I-205. In fact, there are only two.

Photo of Show Room

The Outer Rim Bicycle Shop at NE 106th and Halsey is the easternmost bicycle retail and repair shop in Portland (just over seven miles from downtown as the crow flies). Now in its sixth year of business, this family shop is a welcome oasis for bike riders in this part of town. Founded by Nadine Jones in 2009, the shop has grown every year and is beloved for its treatment of customers and the free, lifetime maintenance it offers with new bike purchases.

The Outer Rim Bike Shop-3
These days, 26-year-old Brandon Fite holds down the fort. Fite, Jones’ son, learned the ropes of the bicycle business from his mom. Sadly, she passed away from cancer in January 2013. “She was the heart of this shop,” Fite shared when I met him on Tuesday. “She treated every customer like family.”

With a good foundation, The Outer Rim seems to be doing very well. The showroom floor was jam-packed with a big selection of all types of bikes — from Breezer city bikes to the latest BMX models. Drawing from such a large area, Fite said the shop serves a very diverse customer base. “We have everybody in here. We get the poorest of the poor to the very well off, and all types of different languages.”

Is Fite happy there’s not much competition from other bike shops? “Shops aren’t our competition,” he said, “Our competition is 24 Hour Fitness, cable TV, and video games.”

Surrounded by a large parking lot and located smack-dab in the middle of Gateway, this shop is poised for even more growth. Fite said they’ve expanded their inventory by 30% from last year alone and once they catch up with all the business he’s looking to hold more events. “Our dream is to eventually host big events… We want to be a foothold in this community.”

Next time you’re in the neighborhood, swing into 10625 NE Halsey and say hi to Brandon and his crew.

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The post can be found online at BikePortland.org along with a great variety of helpful articles on bicycling in Portland. Be sure to swing by and take a look at the write-up!

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